Neuro mystery shopping · for brands and multi-site operators
Brainwaves don't lie.
The mystery shopping you already use, made objective, unbiased and second-by-second. Every checklist answer, with what the shopper actually felt during it.
How it works
A trained shopper visits your venue wearing a MyndPlay sensor hidden in a cap. Four stages, no lab.
- 01 · Capture→Signal quality96% valid signal
Sensor hidden in a cap
A trained shopper visits, following your brief. A MyndPlay sensor records response second by second; the phone captures photos.
- 02 · Sync→Aligned events14 photos · 22 answers · GPS
Everything aligned in time
Photos, GPS and questionnaire answers are stamped to the same clock as the recording.
- 03 · Score→Overall experience74 / 100 · 3 stress points
Rules, not opinion
Deterministic rules find peaks, dips and stress points. The same session always scores the same way.
- 04 · Report→Action pointGreeting script → −30% engagement
Delivered in days
Overview, action points with evidence, and the timeline with photos, in your dashboard and as PDF.
Same visit. Same checklist. One more column.
A standard result says the greeting happened. Ours says what it did to the customer. Nothing you rely on is removed: the brain layer is added beside it.
Standard checklist result
Section score100%
With the brain layer
Section score · felt experience100% · 61
Brain data, not opinion
A write-up tells you what a shopper remembers. The recording tells you what they felt, when they felt it.
Objective and unbiased
No mood, no politeness, no memory gaps. The same measure in every venue, every visit.
Adds to your mystery shopping
Same sections, same scores, same photo evidence. We add the felt layer; we don't replace the process.
Built on sixteen years of MyndPlay.
The analysis is rules-based and validated: the same session produces the same findings every time. A language model only writes the prose. It cannot invent a number. Consistency is a feature.
- 16 yrs
- MyndPlay measuring emotional response
- 1 s
- resolution of every recording
- 100%
- rules-based, repeatable analysis
What the report looks like
An overall rating and a few tiles. Action points with evidence. Highs and lows on a timeline, with the photo at the moment. You don't have to read the whole report.
Sample report, luxury retail visit, 42 minutes. Client and venue anonymised.
Where it's used
Retail
What we measureAttention between door and till; where it is won and lost.
Hospitality
What we measureArrival, check-in, service and departure as they were felt.
Experiences, events and exhibitions
What we measureWhich rooms and moments land; which are walked past.
Showrooms
What we measureConsultation, wait and handover on a considered purchase.
Bias testing
What we measureThe same visit by different shopper profiles; the difference, quantified.
Compliance testing
What we measureWhether the standard was followed, and how it felt while it was.
Engagement model
A base engagement, then the modules you need. Subscription or one-off. Exclusivity by sector or territory is available.
Subscription
Regular visits across your estate, with trends over time.
One-off engagement
A single study: a launch, a refit, two locations compared.
Exclusive / territorial
Exclusivity by sector or territory.
Priced per engagement. No public pricing.
- PhotosCaptured at the moment
- GPSRoute through the venue
- QuestionnaireCustom, timestamped
- ComparisonBefore/after, A vs B
- VideoFull session
See a live report
We'll walk you through a real (anonymised) session and scope what a first engagement would look like for your estate.