A shopper wearing the MyndPlay sensor cap walking into a hotel lounge

Brainwaves don't lie.

The mystery shopping you already use, made objective and second by second. One operator per sector, per region.

Sensor hidden in a capA trained shopper visits, following your brief. A MyndPlay sensor records response second by second, the phone captures photos.
Everything aligned in timePhotos, GPS and questionnaire answers are stamped to the same clock as the recording.
Rules, not opinionDeterministic rules find peaks, dips and stress points. The same session always scores the same way.
Delivered in daysOverview, action points with evidence, and the timeline with photos, in your dashboard and as PDF.

The visit runs like any other mystery shop. The sensor sits inside the cap.

What separates us

Brain data, not opinionA write-up tells you what a shopper remembers. The recording tells you what they felt, when they felt it.

Objective and unbiasedNo mood, no politeness, no memory gaps. The same measure in every venue, every visit.

Adds to your mystery shoppingSame sections, same scores, same photo evidence. We add the felt layer, we don't replace the process.

16 yearsMyndPlay measuring emotional response

1 secondresolution of every recording

100%rules-based, repeatable analysis

MyndMetrics is built on sixteen years of MyndPlay's work turning emotional response into data-backed decisions, now applied to the mystery shopping visit.

Every answer, with what the shopper felt

Every recording is scored the same way, so two visits, two shoppers or two venues line up on the same timeline.

EngagementRelaxation

Luxury retail visit, 42 minutes, recording quality checked

Illustrative sample

A standard result says a step happened. Ours adds what it did to the shopper, second by second, beside the same checklist.

Greeted within 30 secondsYes
-30%felt engagement
Offered assistanceYes
+12%felt engagement
Product knowledge shownYes
+4%felt engagement
Farewell givenYes
-8%felt engagement

Change in felt engagement during each step, against the visit average.

Where it applies

HospitalityArrival, check-in, service and departure as they were felt.

Fabric swatches compared across a table in a store

RetailAttention between door and till, where it is won and lost.

Experiences, events and exhibitionsWhich rooms and moments land, which are walked past.

Bias testingThe same visit by different shopper profiles, the difference, quantified.

A shopper wearing the MyndPlay cap in a showroom

ShowroomsConsultation, wait and handover on a considered purchase.

Compliance testingWhether the standard was followed, and how it felt while it was.

Engagement model

Membership reserves the method for one operator per sector. Subscription and one-off engagements remain available.

SubscriptionRegular visits across your estate, with trends over time.
One-off engagementA single study: a launch, a refit, two locations compared.
Exclusive / territorialExclusivity by sector or territory.

One operator per sector. Every visit, yours.

Membership reserves the method, the analyst and every finding for a single client per sector and region.

One operatorper sector, per region, for the agreement.

One analystnamed on every session and every debrief.

First callon the calendar when scheduling a visit.

A shopper seated at a table, readout beside him during a visit — A named analyst reviews every session and every debrief with your team.

Your sector and region, reservedNo competitor in your category can commission the method while the agreement runs.
A named analystThe same person on every session and every debrief.
First call on the calendarPriority scheduling, with a bespoke questionnaire included.

Priced per agreement. No public pricing.Reserve your sector

Tell us about your estate

Share a few details and we will schedule a consultation to scope the first visit.

Priced per agreement. No public pricing.