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Shopper with headband in a boutique

Know what happened.
Understand how it felt.

Years of mystery shopping expertise, now with modern neurofeedback: a clearer, evidence-led view of every customer experience.

Discuss a programmeSee a sample report

What people say matters. What they experience adds the missing context.

Mystery shopping captures what was delivered. Mynd Metrics adds synchronized response data showing when attention rose, engagement fell or the experience changed direction.

Observe

Expert shoppers assess the service journey against standards that matter to your organisation.

Measure

Discreet neurofeedback tracks focus, engagement and relative experience changes through the visit.

Synchronize

Optional video and trigger images connect signal changes with the exact customer moment.

Explain

Human-reviewed findings turn combined evidence into clear priorities and practical actions.

From score to signal to story.

Simple visualisations help teams find the moments that matter, compare service outcomes and understand why a score moved.

Sample visit report
Illustrative values
FocusEngagementExperience
Visit score
91 /100
Experience
87 /100
Focus
78 %
Engagement
72 %
Line chart of focus, engagement and experience across the visit, with high moments near the start, middle and end, and a marked focus and engagement decline at 01:12.
00:00Focus drop, 01:1202:00
Detected moments
Product demonstration moment
00:40
Product demonstration
Peak engagement +28
Unexplained wait moment
01:12
Unexplained wait
Focus decline −24

Start with the insight level you need.

Use the proven mystery shopping foundation on its own, or add richer evidence layers for more complex customer experience questions.

The proven foundation

Mystery Shopping

Experienced shoppers assess the standards, behaviours and service details your customers encounter every day.

Structured visit scorecardsBranch and team comparisonsWritten shopper observationsPrioritised improvement actions
Observation plus video context

Experience Intelligence

Add optional AI-assisted video review to examine service quality, communication and moments that warrant human attention.

Synchronized session playbackService and tone signalsTraceable evidence momentsConfidence-led interpretation
Most complete
The complete evidence layer

Neuro Experience

See where focus, engagement and experience changed, and align every meaningful spike or drop with the moment that caused it.

EEG focus and engagement tracesHigh and low trigger capturePrivate evidence galleryExplainable client reports

Powerful signals. Careful interpretation.

Mynd Metrics reveals where to investigate, not what someone definitively thought or felt. Every signal stays connected to evidence, confidence and human review.

Privacy-conscious capture and controlled report access

Clear KPI scorecards

Compare familiar service measures with focus, engagement and experience indices.

Product moment

Private trigger gallery

See the images aligned with significant spikes and drops, selected for client reporting.

Cautious video signals

Review service quality, tone and observable cues as probabilistic prompts, not facts.

Explainable reports

Download a consolidated view of findings, evidence, confidence and recommended actions.

Build a clearer picture of your customer experience.

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