Brainwaves don't lie.

The mystery shopping you already use, with what the shopper felt at every answer, second by second.

Recorded 13 Feb 2026, MyndPlay test sessionIllustrative checklist marksAttention / meditation / zone, 1 second resolutionThree of the four recorder channels; cognitive load is not in this recording

hover or focus, then use left / right to scrub

The signal path

Every visit runs through the same four stations, in the same order, so every report can be compared.

CaptureSensor hidden in a capA trained shopper visits, following your brief. A MyndPlay sensor records response second by second, the phone captures photos.

SyncEverything aligned in timePhotos, GPS and questionnaire answers are stamped to the same clock as the recording.

ScoreRules, not opinionDeterministic rules find peaks, dips and stress points. The same session always scores the same way.

ReportDelivered in daysOverview, action points with evidence, and the timeline with photos, in your dashboard and as PDF.

What separates us

Brain data, not opinion.A write-up tells you what a shopper remembers. The recording tells you what they felt, when they felt it.

Objective and unbiased.No mood, no politeness, no memory gaps. The same measure in every venue, every visit.

It adds to your mystery shopping, it doesn't replace it.Same sections, same scores, same photo evidence. We add the felt layer on top.

The data plate

MyndPlay, measuring emotional response since 2010 (16 years)1 second resolutionRules-based, repeatable scoring

Every answer, with what the shopper felt

A torn-off length of strip from the sample session, with the checklist read alongside the felt response.

Illustrative checklist marks, real trace13 Feb 2026 session

Greeted within 30 secondsYes-27%

Offered assistanceYes+7%

Product knowledge shownYes+6%

Farewell givenYes-4%

Change in felt attention in the thirty seconds around each mark, against the session average of 57, computed from the trace.

Where it applies

Retail

Attention between door and till, where it is won and lost.

Engagement model

Three channels are always open. Membership reserves a fourth.

SubscriptionRegular visits across your estate, with trends over time.

One-off engagementA single study: a launch, a refit, two locations compared.

Exclusive / territorialReservedExclusivity by sector or territory.

One operator per sector and region.

Membership reserves the method, the analyst and every finding for a single client per sector and region.

One operatorper sector, per region, for the agreement.

One analystnamed on every session and every debrief.

First callon the calendar when scheduling a visit.

Priced per agreement. No public pricing.Reserve your sector

Log sheet

Share a few details and we will schedule a consultation to scope the first visit.

Priced per agreement. No public pricing.