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A mystery shopper wearing a discreet MyndPlay neurofeedback headband during a retail service interaction
Experience intelligence, made visible

Know what happened.
Understand how it felt.

Mynd Metrics brings years of mystery shopping expertise together with modern neurofeedback, giving organisations a clearer, more evidence-led view of every customer experience.

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Behavioural observationBrainwave responseExplainable evidence
Live experience signalSESSION 042 · 01:12
87/100
Engagement72%

A fuller picture of experience

What people say matters. What they experience adds the missing context.

Traditional mystery shopping captures what was delivered. Mynd Metrics adds synchronized response data to show when attention rose, engagement fell, or an experience changed direction, without replacing expert human interpretation.

01

Observe

Expert shoppers assess the service journey against standards that matter to your organisation.

02

Measure

Discreet neurofeedback tracks focus, engagement and relative experience changes through the visit.

03

Synchronize

Optional video and trigger images connect signal changes with the exact customer moment.

04

Explain

Human-reviewed findings turn combined evidence into clear priorities and practical actions.

One evidence trail

From score to signal to story.

Simple visualisations help teams find the moments that matter, compare service outcomes and understand why a score moved.

London flagship · customer journey 042
FocusEngagementExperience

Visit score

91/100

Experience

87/100

Focus

78%

Engagement

72%

Chart of focus, engagement and experience signal over a two minute visit, with trigger markers for a high response at the product demonstration and a low response during an unexplained wait.
00:00Focus drop · 01:1202:00

Built around your questions

Start with the insight level you need.

Use the proven mystery shopping foundation on its own, or add richer evidence layers for more complex customer experience questions.

01

The proven foundation

Mystery Shopping

Experienced shoppers assess the standards, behaviours and service details your customers encounter every day.

  • Structured visit scorecards
  • Branch and team comparisons
  • Written shopper observations
  • Prioritised improvement actions
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02

Observation + video context

Experience Intelligence

Add optional AI-assisted video review to examine service quality, communication and moments that warrant human attention.

  • Synchronized session playback
  • Service and tone signals
  • Traceable evidence moments
  • Confidence-led interpretation
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Most complete03

The complete evidence layer

Neuro Experience

See where focus, engagement and experience changed, and align every meaningful spike or drop with the moment that caused it.

  • EEG focus and engagement traces
  • High and low trigger capture
  • Private evidence gallery
  • Explainable client reports
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Designed for responsible decisions

Powerful signals.
Careful interpretation.

Mynd Metrics reveals where to investigate, not what someone definitively thought or felt. Every signal stays connected to evidence, confidence and human review.

Privacy-conscious capture and controlled report access

Clear KPI scorecards

Compare familiar service measures with focus, engagement and experience indices.

Private trigger gallery

See the images aligned with significant spikes and drops, selected for client reporting.

Cautious video signals

Review service quality, tone and observable cues as probabilistic prompts, not facts.

Explainable reports

Download a consolidated view of findings, evidence, confidence and recommended actions.

See beyond the score

Build a clearer picture of your customer experience.

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