MyndMetricsby MyndPlay
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Attention52
Meditation48
00:04Illustrative readout

Brainwaves don't lie.

One shopper, one visit, and what they felt at every step of it. Measured, not asked.

Book a consultationWatch the visit
  • Sensor hidden in a capA trained shopper visits, following your brief. A MyndPlay sensor records response second by second, the phone captures photos.
  • Everything aligned in timePhotos, GPS and questionnaire answers are stamped to the same clock as the recording.
  • Rules, not opinionDeterministic rules find peaks, dips and stress points. The same session always scores the same way.
  • Delivered in daysOverview, action points with evidence, and the timeline with photos, in your dashboard and as PDF.
Brain data, not opinionA write-up tells you what a shopper remembers. The recording tells you what they felt, when they felt it.
Objective and unbiasedNo mood, no politeness, no memory gaps. The same measure in every venue, every visit.
Adds to your mystery shoppingSame sections, same scores, same photo evidence. We add the felt layer, we don't replace the process.

MyndPlay has measured emotional response for 16 years. Every session is scored by the same rules, at one-second resolution.

The visit

Illustrative values
The shopper arriving in the hotel lounge, sensor cap under her hairA staff member near the fireplace as the shopper is greetedThe shopper walking through the library lounge past the bookshelvesThe shopper seated with a drink in the loungeThe shopper driving away at the end of the visit
Door opened within 10 seconds: yes+6
Attention58
Meditation52
00:00:04

Arrival

Door opened within 10 seconds: Yes

Greeting

Greeted within 30 seconds: Yes

Walk-through

Given a tour of the space: Yes

Service

Offered a drink or refreshment: Yes

Departure

Farewell given: Yes

The shopper arriving in the hotel lounge, sensor cap under her hair
Door opened within 10 seconds: yes+6
Attention58
Meditation52
00:00:04

Arrival

A staff member near the fireplace as the shopper is greeted
Greeted within 30 seconds: yes-18
Attention41
Meditation38
00:04:52

Greeting

The shopper walking through the library lounge past the bookshelves
Given a tour of the space: yes+22
Attention74
Meditation60
00:09:15

Walk-through

The shopper seated with a drink in the lounge
Offered a drink or refreshment: yes+14
Attention66
Meditation78
00:13:40

Service

The shopper driving away at the end of the visit
Farewell given: yes-9
Attention49
Meditation55
00:18:02

Departure

Where it applies

A shopper seated with a drink in a hotel lounge
HospitalityArrival, check-in, service and departure as they were felt.
A shopper handling a leather bag in a boutique
RetailAttention between door and till, where it is won and lost.
A visitor viewing a sculpture in a gallery
Experiences, events and exhibitionsWhich rooms and moments land, which are walked past.
Two people comparing material swatches across a table
Bias testingThe same visit by different shopper profiles, the difference, quantified.
A shopper approaching a car on a showroom floor
ShowroomsConsultation, wait and handover on a considered purchase.
A visitor walking through a crowded park setting
Compliance testingWhether the standard was followed, and how it felt while it was.

Engagement model

  • SubscriptionRegular visits across your estate, with trends over time.
  • One-off engagementA single study: a launch, a refit, two locations compared.
  • Exclusive / territorialExclusivity by sector or territory.

One operator per sector and region.

One operatorper sector, per region, for the agreement.
One analystnamed on every session and every debrief.
First callon the calendar when scheduling a visit.
Reserve your sectorPriced per agreement. No public pricing.

Tell us about your estate

Share a few details and we will schedule a consultation to scope the first visit.

Priced per agreement. No public pricing.
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